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Jamaica Homes Brand Guidelines

1. Logo Variations:

  • The primary logo consists of two modern outlines of a Jamaica home, one in vibrant green and the other in sunny yellow. This version is the preferred and most recognizable representation of the Jamaica Homes brand.
  • In cases where the primary logo is not suitable, a monochromatic version of the logo may be used, maintaining the sleek outlines while adjusting the color to either black or white, ensuring visibility and legibility.

2. Logo Clear Space:

  • Maintain a clear space around the logo to enhance visibility and avoid visual clutter. The clear space should be equal to half the width of the primary logo.

3. Logo Size:

  • Ensure the logo is reproduced at a legible size, preserving the integrity of the design. The minimum width of the logo should not be less than 1.5 inches for print and 150 pixels for digital use.

4. Logo Placement:

  • The preferred placement of the logo is in the top left corner of documents, websites, or promotional materials. Ensure that it is surrounded by ample clear space to maintain visual impact.

5. Color Palette:

  • The official colors of the Jamaica Homes brand are vibrant green and sunny yellow, mirroring the colors of the Jamaican flag. The color codes are:
    • Green: #099357
    • Yellow: #fdc308
  • Use these colors consistently across all brand materials to maintain a cohesive and recognizable identity.

6. Typography:

  • For all textual elements related to Jamaica Homes, use the specified brand fonts. The primary fonts are "Montserrat" for headings and "Open Sans" for body text. This ensures a clean and modern appearance that aligns with the brand's identity.

7. Imagery:

  • When incorporating images, choose visuals that resonate with the Jamaican lifestyle – vibrant, diverse, and full of warmth. Consider the cultural diversity of Jamaica and ensure that visuals are inclusive and reflective of the brand's ethos.

8. Tone of Voice:

  • Maintain a friendly, approachable, and informative tone in all written communication. Infuse the spirit of Jamaican culture by incorporating local sayings, where appropriate, to connect with the audience on a personal level.

9. Social Media Guidelines:

  • Consistently use the logo and brand colors across all social media platforms. Maintain a cohesive visual identity to strengthen brand recognition. Encourage user-generated content that aligns with the brand's values.

10. Consistency is Key:

  • The key to a strong brand presence is consistency. Adhere to these guidelines across all mediums to create a unified and powerful brand identity for Jamaica Homes.

By following these brand guidelines, we aim to maintain a strong and cohesive visual presence for Jamaica Homes, ensuring that our brand is recognized and resonates with our audience both in Jamaica and around the world.

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